How it works
RPM is revenue per thousand pageviews, not visitors. Actual rates depend on geography, audience, content and advertising demand.
FormulaRevenue = pageviews × page RPM ÷ 1,000.
MONEY & BUSINESS / CREATOR EARNINGS
← All toolsWebsite ad revenue
Estimate advertising revenue from traffic and page RPM, or find the traffic needed to reach a target.
Your numbers
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YOUR RESULT
Enter your numbers to see a result.
Website ad revenue: a worked example
With monthly pageviews 100,000, page rpm (per 1,000) 4, target monthly revenue 1,000, the estimated monthly revenue is $400.00.
| Monthly pageviews | 100,000 |
|---|---|
| Page RPM (per 1,000) | 4 |
| Target monthly revenue | 1,000 |
| Estimated monthly revenue | $400.00 |
|---|---|
| Estimated annual revenue | $4,800.00 |
| Pageviews needed for goal | 250,000 |
Amounts are shown in US dollars for illustration. Choose your own currency in the calculator above; it labels amounts and does not convert them.
Make the numbers useful
Try changing one input at a time. The live result helps you see which assumption has the greatest effect.
Use Save scenario A, change an input, and compare both results side-by-side. You can also share your settings using a link.
Modelled results are estimates. Independently check decisions involving health, finances or safety.
Frequently asked questions
How is the website ad revenue calculated?
Revenue = pageviews × page RPM ÷ 1,000. RPM is revenue per thousand pageviews, not visitors. Actual rates depend on geography, audience, content and advertising demand.
What does the website ad revenue example show?
With monthly pageviews 100,000, page rpm (per 1,000) 4, target monthly revenue 1,000, the estimated monthly revenue is $400.00. Estimated annual revenue: $4,800.00; Pageviews needed for goal: 250,000.
What assumptions and limits apply?
This is an estimate based on the inputs and assumptions shown on this page, not professional advice. Check anything with financial, health or safety consequences independently.
Is my data private?
Yes. Calculations run in your browser and your numbers are not sent to a server. A share link contains the inputs you choose to share, so check it before sending it to anyone.
Can I use my own currency?
Yes. Pick from 33 currencies and the amounts are labelled to match. The selector does not convert between currencies, so enter prices in your own currency.